Whatever your pharmaceutical or nutraceutical product challenge is, you can call on us to formulate or design an all-encompassing, end-to-end strategy, or anything in between. A complete approach to addressing CDMO challenges built upon three interconnected but separate pillars.
Are you looking to appoint a CDMO to work with you on pharmaceutical or nutraceutical new products? Or to collaborate with you to improve a line within your current product portfolio?
When a multinational nutraceutical wanted to launch a practitioner’s product into the consumer market, it sought guidance in two areas. First, it needed to maximise potency of the product to distinguish it from competing products. Next, it needed to learn how to position the new formula in an unfamiliar market. Because the client was forced to deal with different regulatory requirements for label claims and marketing positioning statements, it needed the services of an experienced CDMO to help prepare the product for market entry.
SFI Health solution
SFI’s cross-functional teams rose to the occasion by delivering results in both areas. From a formulation standpoint, SFI’s medical research team dug through academic journals and case studies to learn potency maximums for the target market and help the client achieve the desired potency. Around the same time, SFI Health provided regulatory guidance to the client’s marketing team. This took the form of a workshop that provided detailed training on core ingredients and regulatory substantiation. This ultimately allowed the client to develop an effective marketing and pricing strategy, and launch a successful product.
SFI helped the client formulate and launch the highest potency product in the category. This, in turn, opened discussions with new retailers, helping to expand market share. A key driver of this outcome was the educational workshop, a bespoke solution that gave the client the necessary information to launch its product in a new market.
One of our dedicated business development managers will be in touch with you.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.